What is the role of social media in higher education?

Social media has become a new phenomenon among students and professors alike.

It allows you to engage with your peers and connect to alumni. The major benefits in social media user engagement are as follows:

Student recruitment

Students are now turning to social media to inform their decisions on which college to join. By swiping through visual images uploaded to sites like Instagram, they are able to have an idea of college life. These images allow them to analyze the quality of education in different colleges as they can check main facilities like classrooms, libraries, and sporting facilities. They are also able to find answers to their questions through the comments section of posts. Furthermore, they can get crucial details like phone number and postal address. All this can be done at the comfort of one’s house.

Student and Alumni engagement

Higher education is made up of a community of individuals who are or were once part of the system. College graduates will always want to stay in touch with each other long after graduating. This is why alumni members have continuously opted for social media as a way of maintaining their identities as former members of a college. It is through social media that they are able to share information about job opportunities and challenges faced in the job market. They are also able to rekindle memories of college life and how it transformed their lives. The group grows as more students graduate from higher education, making it even more interactive based on the large number of people attracted over time.

School Marketing

Colleges are no longer waiting for people to manually search for them through search engines. No, there is too much competition to wait for students to find these institutions. As a result, most institutions of higher education opt for social media promotion. They pay for their Ads to be seen by thousands of students aspiring to enroll in such institutions. Interestingly, social media is a useful marketing tool as it is largely made of a youthful population. These are the people likely to enroll into schools for their higher www.essaycapital.com/essay-writing-service/ education. Therefore, it has become easier to attract http://www.nova.edu/tutoring-testing/study-resources/forms/steps-to-a-basic-essay.pdf them to a college through social media than through any other platform. Colleges are capitalizing on this.

Crisis communication

Phone calls are costly forms of communication in terms of crisis – especially when desiring to communicate with all students at once. Not even short message services or emails can be trusted to reach the large masses students in a college. Institutions of higher education are, as a result, only left with buy argumentative essay one option – social media. A single post on the social media page of a college could be reposted a million times by its students, making it reach everyone in the institution within minutes. In fact, such information shared on the social media page of an institution of higher education is today more trusted than short messages sent to phones.

Higher education institutions have evidently become dependent on social media. This is due to the effects that different platforms have on the operations and existence of these institutions. The most important benefit is that it has brought order back into institutions.